“ Your definitive guide to separating medical facts from online fiction. ” Adam Kay, author of This is Going to Hurt
Want to track your blood sugar, heart rate or sleep? Want to lose weight, build muscle or get pregnant? Advice is always just a click away. With long waits for treatment and fewer face-to-face GP appointments, influencers have stepped into the breach. From doctors promoting untested therapies to celebrities selling solutions, these self-styled experts radiate wellness and guarantee results. Deborah Cohen exposes the transformation of a healthcare system driven by online trends, and why we can no longer distinguish medicine from marketing.
Dr Deborah Cohen is an award-winning broadcaster, journalist and editor. Previously Science Editor for ITV News and Health Correspondent for BBC Newsnight, leading their COVID-19 coverage, she established the investigations unit at the BMJ, one of the world-leading medical and health policy journals.